Roanoke, Va. (March 9, 2011) – Access Advertising & Public Relations has been named the agency of record for the Salem Red Sox, the Advanced Class-A affiliate of the Boston Red Sox.
Access will provide marketing and public relations services for the minor league baseball team’s 2011 season, which officially opens with a home game against the Frederick Keys on April 8. The 2011 season is the team’s the third year as a Boston Red Sox affiliate and 45th season in the Carolina League.
“We have a number of exciting activities planned for the upcoming season, some of which have been announced like Fireworks Fridays, and others that we still have up our sleeve,” says Todd Stephenson, Salem Red Sox General Manager. “With an aggressive schedule and new offerings, Access’ expertise will be a wonderful asset to us in our efforts to communicate with and grow our fan base.”
For more information about the Salem Red Sox, visit www.salemsox.com.